Frontgate
A B2B rewards website where six services lead to one conversation
- Role
- UI/UX designer
- Field
- B2B rewards & loyalty
- Timeline
- 15–20 days
- Tools
- Lovable, ChatGPT
- Scope
- Responsive websiteDesktop & mobile
- Status
- Visit frontgate.in ↗
Design a B2B corporate rewards website for Frontgate that presents its six services at a glance and turns visitors into enquiries.
- CredibilityLook as established as a partner trusted since 2012.
- ClaritySix services, clear at a glance, with room for more.
- EnquiriesEvery path ends in one enquiry.
A study of leading rewards brands
Companies in the same field: how they look, present their services and win enquiries.
- Imagery explains the offerRewards and gifts are shown visually, and the text stays short.
- Services are few and clearOffers are grouped into a handful of services, each with its own page.
- Businesses enquire, not buyProgrammes are tailored, so the path ends in a conversation with the team.
- One clear call to actionA single main action repeats through the page.
Built around the Frontgate logo
Colours from the logo, two typefaces and the core components, built for a corporate audience.
An AI workflow, led by design
I made the calls on layout, colour, type and copy, then used AI to build them out quickly. That let us design straight in high fidelity and refine it together with the client.
- 01ResearchCompetitor sites, client content and brand
- 02Prompt the designStructure, copy, colours and type, written as prompts
- 03Build in high fidelityPages generated in
Lovable, imagery in ChatGPT - 04Review and refineClient feedback, applied through prompts
Frontgate V3 - FinalDesign a landing page for Frontgate, a B2B rewards and loyalty company, using the attached content. It should feel premium, minimal and corporate, and speak to businesses, not individual employees.
- Structure: hero, partner logo strip, who we are, services, why Frontgate, contact and footer.
- Hero: one clear headline, corporate gifting imagery and a primary “Get a tailored solution” button.
- Services: all six in one grid, clear at a glance, with an image on each card. Let the visuals carry the offer and keep the copy short.
- Design system: royal blue from the logo as primary, signal red for accents only. Montserrat for headings, Plus Jakarta Sans for body text.
Refining the early drafts
The homepage went to the client before any inner page. This is what they flagged.
- 01 Header
Buttons in generic black
The nav and buttons felt generic and carried none of the brand’s colours.
- 02 Hero
A stock photo, not the brand
A stock photo of a gift said nothing about Frontgate. The client didn’t want imagery leading the banner.
- 03 Logo strip
Partners read as clients
Plain company names right under the hero looked like a client list, not catalog partners.
- 04 Who we are
Too boxy, too little said
Three boxed cards said too little about the company and made the page feel boxy.
- 05 Services
Too much text on the cards
Six cards packed with text. The client wanted imagery first, with details on demand.
- 06 Why Frontgate
Generic, static and forgettable
Four static boxes and no visual. Nothing set Frontgate apart, and ePerks had no mention.
- 07 Contact
Too many contact routes
Separate sales and customer service tabs, numbers and routes made a simple enquiry confusing.
- 08 Footer
A light footer and a distracting watermark
The light footer felt unfinished, and the oversized watermark pulled attention away.
- Brand over stockThe logo’s colours and custom visuals replaced stock photos and generic styling.
- Less text, fewer boxesImagery and plain text now carry each section.
- Every page, then liveThe same approach shaped the six inner pages before launch at frontgate.in.
Working prototype
The site as it went live, page by page.
Drive enterprise engagement with tailored rewards.
We design and run end-to-end reward and incentive programs for channel partners, distributors, and employees. By combining strategic planning, modern technology, and reliable fulfilment, we help businesses drive performance, boost engagement, and build lasting growth.
About us
Who We Are
Established in 2012, Frontgate is India’s leading B2B provider of rewards, loyalty, recognition, gift card, and fulfilment solutions for organisations across industries. We help businesses engage employees, strengthen customer relationships, motivate channel partners, and drive performance through thoughtfully designed reward programs and experiences.
With deep expertise in rewards management and a vast network of brand partnerships, we deliver end-to-end solutions ranging from loyalty program design and employee recognition initiatives to gift card programs, rewards fulfilment, and digital redemption platforms. Through ePerks, our proprietary digital rewards marketplace, we provide access to thousands of reward choices, experiences, vouchers, and merchandise options.
Our solutions
Services we offer
Our core B2B services that help your business manage corporate perks, automate stakeholder recognition, and build stronger professional relationships.
Why Frontgate
Built for scale & impact
From strategy to execution, every layer of our platform is engineered to deliver measurable engagement at enterprise scale.
Strategic Impact
- Drive loyalty, engagement, and retention
- Strengthen customer and partner relationships
- Improve employee motivation and recognition
- Foster deep, long-term B2B business affinity
- Maximise overall program performance and ROI
Extensive Rewards Ecosystem
- Access 100+ brands and 2000+ reward options
- Digital vouchers, gift cards, merchandise, and experiences
- Flexible and personalised reward choices
- Premium corporate perks curated for enterprise needs
- Continuous catalog updates with high-demand global brands
Technology & Execution
- Seamless ePerks redemption platform
- Automated campaign and rewards management
- Secure, white-labeled corporate user dashboards
- Real-time tracking with data-driven program insights
- Scalable infrastructure built for instant reward deployment
Fulfilment Excellence
- End-to-end sourcing, logistics, and delivery
- Nationwide fulfilment capabilities
- Reliable execution at any business scale
- Instant, secure digital voucher distribution
- Complete hands-free lifecycle management for physical rewards
ePerks Marketplace
ePerks is a proprietary digital rewards marketplace—the core fulfilment platform where users can seamlessly redeem points and vouchers earned through customised rewards and loyalty programs.
One platform. Thousands of reward choices. Zero fulfilment hassles.Our catalog partners
Contact us
Let's design your rewards framework
Our team designs personalised reward structures and custom recognition programs engineered to meet your exact business needs.
- Phone number+91 91760 41825
- Email us[email protected]
- AddressAlsa Regency, Alwarpet, Chennai – 600018, India.
Customised Reward Programs
Frontgate solutions
One Complete Rewards Solution for Your Business
Bring employee, partner, sales, and customer rewards together through one trusted partner.
Frontgate designs, manages, and delivers customised reward experiences aligned with your business goals.
Integrated strategy
A Rewards Strategy That Works Across Your Business
Connect separate reward requirements through one coordinated solution.
- Frontgate combines employee rewards, channel incentives, digital platforms, gift vouchers, and fulfilment into a seamless program.
Flexible design
Solutions Built Around Your Objectives
Every reward strategy is different.
- Programs can be customised according to your audience, objectives, scale, and budget — from one-time campaigns to long-term engagement initiatives.
Complete coverage
Everything You Need in One Program
Choose the services that fit your requirement.
- The solution can include employee recognition, channel incentives, ePerks, gift vouchers, customised gifting, sourcing, packaging, fulfilment, campaign management, and support.
Frontgate partnership
A Trusted Partner for Every Stage
Experience that supports both large and small clients.
- Frontgate works closely with businesses from strategy and sourcing through fulfilment and support, helping create stronger relationships and measurable business impact.
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Other Frontgate solutions
Employee Rewards & Recognition
Frontgate solutions
Reward People. Inspire Performance.
Meaningful recognition for the people who contribute every day.
Frontgate helps organisations build employee rewards programs that improve engagement, celebrate achievements, and strengthen workplace culture.
Programs built around your people
Build a Reward Program That Fits Your Organisation
Every workforce is different. Your rewards program should be too.
- Employee performance and sales achievements
- Long-service milestones and referrals
- Learning and development achievements
- Festival and seasonal celebrations
Flexible reward options
Rewards Employees Will Value
Give employees the freedom to choose rewards they genuinely appreciate.
- Digital gift cards and brand vouchers
- Lifestyle, merchandise, and experience-based rewards
- Curated gift collections
- Customised corporate gifting
Program management
From Planning to Delivery
A complete reward journey without adding more work to your teams.
- Frontgate manages planning, reward selection, fulfilment, and reporting so HR and leadership teams can focus on their people.
Reliable delivery
The Right Reward, at the Right Time
Consistent delivery across one office or multiple locations.
- We help ensure every reward reaches the right employee smoothly and on time.
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Other Frontgate solutions
Channel & Partner Loyalty Programs
Frontgate solutions
Build Stronger Channel Partnerships Through Meaningful Incentives
Motivate partners to perform better, stay engaged, and build long-term loyalty.
Frontgate designs reward and incentive programs for distributors, dealers, retailers, and sales partners.
Performance programs
Incentive Programs That Drive Results
Turn business goals into structured and measurable partner programs.
- Dealer and distributor engagement programs
- Retail partner and sales incentive campaigns
- Product launch promotions
- Loyalty initiatives
Dealer contests
Create and Manage Engaging Dealer Contests
Keep partner networks active through focused, performance-led campaigns.
- We conceptualise, create, and manage dealer contests that encourage participation and reward achievement.
Flexible rewards
Reward Solutions Designed for Every Partner
Offer rewards that stay relevant throughout the partner journey.
- Choose from digital rewards, gift vouchers, merchandise, travel experiences, and customised reward solutions.
Campaign visibility
Manage, Track, and Measure Every Campaign
One partner. One program. Complete visibility.
- Frontgate supports planning, execution, partner participation tracking, reward distribution, and campaign performance monitoring.
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Other Frontgate solutions
ePerks
Frontgate solutions
A Smarter, More Flexible Way to Reward
Launch cost-effective rewards and incentive programs through one digital platform.
ePerks helps businesses reward employees, channel partners, sales teams and customers through customised vouchers and a flexible redemption catalogue.
Cost-effective programs
Start a Rewards Program with Ease
A practical option for both simple initiatives and larger ongoing programs.
- The program can be structured around the client's audience, objectives, scale, and available budget.
Custom voucher value
Gift Vouchers Designed Around Your Budget
Create a voucher value and redemption experience that suits your requirements.
- ePerks vouchers are redeemable only on the ePerks platform, allowing the catalogue to be customised according to the client's budget.
Redemption catalogue
Exciting Rewards Through One Platform
Give recipients access to products, hotel stays, experiences, and more.
- The catalogue can include electronics, lifestyle products, home and kitchen products, travel experiences, and curated gifting options.
Co-branded platforms
A Reward Experience That Reflects Your Brand
Create a dedicated destination for large rewards and incentive programs.
- Frontgate can build co-branded ePerks reward sites aligned with the client's identity and program requirements.
Explore the ePerks marketplace
Browse rewards, vouchers, and experiences your recipients will love.
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Other Frontgate solutions
Rewards Fulfilment
Frontgate solutions
Seamless Reward Fulfilment, Delivered with Confidence
The reward experience is complete only when delivery is accurate and on time.
Frontgate manages the entire fulfilment process with efficiency, care, and dependable operational support.
Complete fulfilment
From Sourcing to Delivery
Reduce the complexity of managing multiple suppliers, locations, and reward types.
- Reward sourcing and procurement
- Inventory and warehouse management
- Digital and physical distribution
- Gift packaging and dispatch
Scalable support
Flexible Fulfilment for Every Reward Program
Support for small internal programs and large multi-location campaigns.
- Our fulfilment approach adapts to different program sizes while maintaining consistency, quality, and timely delivery.
Operational reliability
Reliable Operations You Can Count On
Strong execution behind every successful rewards program.
- Frontgate combines warehousing, trusted supplier networks, dependable logistics, and dedicated program support.
Vendor simplicity
One Fulfilment Partner, Less Complexity
Coordinate rewards without managing multiple vendors.
- We provide complete visibility and operational support from sourcing through final delivery.
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Other Frontgate solutions
Gift Cards & Gift Voucher Solutions
Frontgate solutions
Gift Vouchers That Make Every Reward More Meaningful
Give employees, partners, and customers the freedom to choose what they truly want.
Frontgate offers digital and physical gift vouchers for a flexible and convenient reward experience.
Business flexibility
A Flexible Reward for Every Business Need
One solution for recognition, incentives, promotions, and customer engagement.
- Frontgate helps businesses select voucher options that suit different audiences, occasions, and budgets.
Distribution
Simple Distribution, Seamless Experience
Deliver rewards quickly, securely, and at scale.
- We support both digital and physical voucher distribution for small teams and large recipient groups across multiple locations.
Presentation
Customised Gifting and Packaging
Create a complete gifting experience around your brand and occasion.
- Frontgate can customise voucher presentation, branded packaging, and gifting kits for a polished recipient experience.
Recipient choice
Why Businesses Choose Gift Vouchers
A reward that is practical, flexible, and widely valued.
- Vouchers give recipients choice while helping businesses simplify procurement, distribution, and campaign management.
Explore more
Other Frontgate solutions
About us
Your B2B Rewards Partner Since 2012
Frontgate helps businesses recognise, reward, and engage employees, customers, and channel partners through thoughtfully designed reward programmes, digital solutions, gift cards, and fulfilment services.
We bring together rewards expertise, technology, brand partnerships, and dependable execution to help organisations create programmes that strengthen engagement and support business outcomes.
Who we are
Built for Business Rewards
Established in 2012, Frontgate is a B2B rewards and loyalty partner helping organisations build stronger relationships with employees, customers, and channel partners.
Our approach brings together programme strategy, reward choice, technology, brand partnerships, and fulfilment within one ecosystem. This allows businesses to manage reward initiatives with greater consistency while offering recipients a flexible and meaningful experience.
Whether the requirement is employee recognition, channel engagement, customised reward programmes, gift cards, digital rewards, or fulfilment, Frontgate focuses on building solutions around the organisation’s objectives and audience.
Background
Over the years, Frontgate has expanded its capabilities across recognition, loyalty, reward fulfilment, gift cards, and digital rewards.
Through ePerks, our digital rewards platform, and our network of brand partners, we help businesses provide a wide range of reward and redemption options while keeping programme delivery simple and dependable.
Our journey
Growing with the Rewards Ecosystem
For more than a decade, Frontgate has evolved its capabilities to meet the changing ways businesses recognise, motivate, and engage people.
- 2012
Frontgate Begins
Frontgate starts its journey as a B2B rewards partner focused on helping businesses deliver meaningful and reliable reward experiences.
- Growth
Expanding Our Rewards Ecosystem
Our capabilities grow across employee recognition, customer and channel programmes, brand partnerships, gift cards, and reward fulfilment.
- ePerks
Enabling Digital Rewards
ePerks strengthens our digital rewards capability, helping businesses offer greater choice and more flexible reward and redemption experiences.
- Today
14+ Years of Reward Expertise
Today, Frontgate brings together strategy, technology, rewards, and fulfilment across six core solution areas to support organisations with different engagement and reward requirements.
Purpose
Creating Better Reward Experiences
Vision
To be a leading and trusted B2B Rewards and Engagement partner, enabling organisations to build stronger relationships through impactful Rewards & Recognition, loyalty, and engagement experiences.
Mission
To empower businesses to recognise, reward, and engage their employees, customers, and channel partners through innovative programmes, seamless technology, trusted partnerships, and dependable execution.
Our expertise
Built for B2B Reward Programmes
Reward programmes for businesses involve more than offering rewards. They require the right programme structure, relevant reward choices, dependable technology, and consistent fulfilment.
Frontgate brings these capabilities together to support organisations across a wide range of reward and engagement requirements.
Banner
The service name over its photo. One template for all six pages.
Introduction
A headline, a one-line promise and four key benefits.
What's included
Four blocks, each with an icon and short detail.
Other solutions
The other five services, so buyers can compare without going back.
Footer
All services and company pages.
Hero
Frontgate as a B2B rewards partner since 2012.
Introduction
What Frontgate does, with the homepage's three numbers.
Who we are
Strategy, rewards, technology and fulfilment as one ecosystem.
Our journey
From 2012 to today in four steps.
Purpose
Vision and mission.
Our expertise
All six services, each linking to its page.
Footer
All services and company pages.
Hero
Brand-led on navy, with the six services orbiting the globe, each linked to its page.
Who we are
What Frontgate has done since 2012, and where ePerks fits.
Services we offer
Six image-led cards, each with a short summary and its own page.
Built for scale & impact
Four reasons on an animated timeline, beside a custom illustration.
ePerks marketplace
Frontgate's own redemption platform, given a section of its own.
Catalog partners
Brands people can redeem, shown in place of client names.
Contact
Where every button leads: one form, one number, one email.
Footer
All services and company pages.
Did the design work?
With buyer testing still to come, the measure here is the client: how much changed after their review, and whether the design made it to launch.
What the result shows
Launched as designed
The site went live with the design intact.
One round of feedback
Everything the client flagged on the homepage was fixed in one round.
Built in about three weeks
Designing straight in high fidelity took the site from first prompt to launch in roughly 15 to 20 days.
Buyer testing pending
Usability testing with real buyers, and tracking enquiries after launch, come next.